Crystal and Stef at Apostrophe were after a clean and bold identity, plus a website that easily communicated what they do.

I decided to design the logo as a throwback to the stars that primary school teachers so often use. The stationery continued the understated look and made a hero of the gold stamp. Editorial in colour palette, the black, white and gold hues really made the concept pop.

When it came to designing the website, the design needed to champion the message, rather than confuse it. Tzimas used clean typography, beautiful patterns and some clever CSS. For the interactive part, he once again tipped his hat to the copywriters’ hardworking high school years with a cheeky test that makes users work to gain entry to the site.